Blenders Pride Glassware Fashion Tour just set the foundation for a new era of fashion and lifestyle in India.
The brand created history by hosting the country’s first ever fashion show in the Metaverse!
The 16th edition of the show unveiled a cutting-edge new avatar that re-imagined the brand’s iconic legacy and gave it a unique and youthful spin.
The idea was to make fashion an immersive and engaging experience for the audience, and the brand got super innovative to bring it to life:
Where fashion meets technology
With an industry-first move into the Metaverse, the brand launched a Fashion Tour Park in Decentraland, a global web3 platform where only renowned global brands have curated unmissable experiences for their audience.
Blenders Pride didn’t fall short of creating something equally amazing.
The Fashion Tour Park featured interactive areas, gamified zones, and multiple activities that kept the audience engaged all throughout:
- A Lounge where they could claim a ‘Proof of Attendance NFT’ from the POAPBooth
- The Ramp where they could pose as showstoppers themselves and watch the live stream of the show
- Designer & Trial Zone to shop for wearable NFTs made by renowned designers including Shantnu and Nikhil, Amit Aggarwal, Falguni Shane Peacock and Kunal Rawal
- Selfie Spots that could win them exclusive passes when shared on social media with the right tags
- Metaverse Treasure Hunt with exciting prizes
Blenders Pride Glassware FashionTour Park visitors, on average, accounted for over 64% daily active users on Decentraland during the campaign period.
This is not a T-shirt Project
This is where things got really creative!
The virtual fashion show featured outfits from the ‘Style Gallery’ exhibit, a project that involved 60 marquee designers and homegrown labels from across the country.
These designers deconstructed and even embellished basic T-shirts to create a design that celebrates the authentic interpretation of the four themes of the Fashion Tour, with 4 one-of-a-kind NFTs.
It was truly a special touch that made the event all the more memorable!
Stepping Into The Metaverse
Exclusive shows of the Fashion Tour were held in 4 cities that gave guests a chance to ‘Step Into The Metaverse’.
Here’s what that meant: the brand extended various elements from the Metaverse platform and incorporated them into the city editions to give the audience a one-of-a-kind experience.
Guests could interact with Smart Mirrors; where they tried on wearable NFTs, took selfies, and even got their hands on the outfits made by renowned designers after purchasing the NFTs.
Sounds pretty awesome, doesn’t it?
Innovative. Immersive. Incredible!
Through this trendsetting experience, the Blenders Pride Glassware Fashion Tour led the wave of fashion evolution in India.
With an overarching goal to make fashion more inclusive, accessible, and futuristic, the brand made its mark in the industry and set an example with a newfound vigour and vision!